BMW Subsidiaries in North Rhine-Westphalia

Company

The German car manufacturer, BMW, has a total of five subsidiaries in North Rhine-Westphalia – in Düsseldorf, Essen, Dortmund and Bonn. These subsidiaries sell all the BMW range – including the BMW, BMW i, BMW M, MINI and BMW Motorcycle brands – and stock brand new, nearly new and used cars.

 

Task:

Their passion? Motorsport. Their mission? Fun behind the wheel. Their drive? Perfection. All this while never losing sight of one goal: creating legendary cars. This is BMW M. M, the strongest letter in the world, needs a strong event to match – the BMW M after-work experience! Forty customers and their guests were invited to a sporting event after work – a motorsporting event. The Hugo Junkers Hangar in Mönchengladbach let participants bring their BMW M up to speeds that can only ever be dreamt of on the motorway. The event consisted of three different driving modules, allowing participants to enjoy a brand new and exciting driving experience in their own BMW M.

 

Solution/implementation:

The perfect venue for an unforgettable experience. The driver training took place in the extraordinary setting of Hugo Junkers Hangar. A giant barbecue was organised for all the guests to break the initial ice and allow them to mingle. The tour of the original Ju-52 just before the sun went down was another fascinating highlight.

As twilight fell, the terrain surrounding the hangar became a driver’s playing field. Floodlights, wet tarmac...and engines started to rev on the runway of Mönchengladbach Airport. The BMW M after-work experience was a thrilling, fast-paced event that none of the drivers or passengers will ever forget.

These impressive moments are also captured in this short video:https://youtu.be/wvyupsJcT6Y