Company

RWE Consulting GmbH is the in-house management consultancy of RWE and provides the RWE Group and its subsidiaries with strategy development, energy expertise and implementation from a single source. It supports the further development of future issues relating to the energy industry. With over 110 employees, RWE Consulting has the necessary experience and expertise for dealing with all issues and challenges facing the energy industry.


Task

RWE Consulting has positioned itself as an in-house management consultancy that operates on the same level as top management consultancies. It wishes to communicate its new approach with a campaign that also delivers a breath of fresh air to the recruitment campaigns devised by consultants. RWE Consulting’s recruitment campaign is aimed at German business people as they travel.


Solution

Passengers waiting for their departing flight at the gate have plenty of time to consider RWE Consulting’s advertising message in greater detail. The additional placement of ads along the DUS AD WALK is another way of appealing to departing and arriving passengers and achieving consistent positioning of the majority of the advertising images. By selecting this type of media in Pier A, RWE Consulting will reach precisely the high quality target group it is looking to recruit.